"Extreme Sports are the Future"
Besides being the most popular energy drink in the world (5.2 billion cans sold in 2012), Red Bull also offers the best sport events in the world, and its impact in the new generation of sports has been enormous. I believe that Red Bull is the most fun and appealing sports organization in the world. there is no other company as innovative than Red Bull that offers as many high quality sport events all over the world in a year and sponsors as many top athletes, teams and events. There is nothing more exciting than watching Red Bull sporting events from freestyle soccer, breakdance competition (BC One) and air racing to mountain-biking (BMX), snowboarding and cliff-diving competition. The company is especially active within adrenaline-driven sport pursuits that have a viral thrill. They always want to keep improving and to do so, they will push it to the limit with continuously new projects that will change and “blow” people minds about sport, and also the future of sport itself as well. For Red Bull there are no boundaries to accomplish anything, if there is any possibility, despite the danger and consequences, they will get their team together (researchers/investigators, financial department, athletes,…) to make it possible. One example of this is the most recent project: Red Bull Stratos. On October 14th 2012, Felix Baumgartner became the first person to break the sound barrier without vehicular power on his descent, jumping to Earth from a helium ballon in the stratosphere. As part of this project, Baumgartner set the altitude record for a manned ballon flight (39km), parachute jump from the highest altitude and accomplished the greatest free fall velocity reaching 1357km/h, leading to a total of 7 million viewers that day.
Red Bull creates a unique and fun atmosphere that only few companies can offer. As a job, you get to travel all around the world and experience the success of its major events. I think if I had more opportunities of practicing extreme sports, I would be totally into it and could help me understand better the true meaning and passion for extreme sports, which we can see during their events (spectators and audience). If I had the opportunity to work for Red Bull, I think I could be either an event organizer/project coordinator or be working in the marketing team.
Red Bull creates a unique and fun atmosphere that only few companies can offer. As a job, you get to travel all around the world and experience the success of its major events. I think if I had more opportunities of practicing extreme sports, I would be totally into it and could help me understand better the true meaning and passion for extreme sports, which we can see during their events (spectators and audience). If I had the opportunity to work for Red Bull, I think I could be either an event organizer/project coordinator or be working in the marketing team.